FOR PROFESSIONAL PHOTOGRAPHERS
How our Photography and Business Mentoring Works
To us the word ‘mentor’ suggests an ongoing role of advisor or guide and we want to be able to offer intensive 1to1 training which can either be used over a period of time to help you grow in confidence and knowledge or in a full or half day session. Mentoring can be booked on an hourly basis or you can book longer periods at a reduced rate. Exactly how you use the time is up to you, some people prefer to learn face to face whilst others benefit more from frequent communication on email, skype or phone. You can ask either Kate or Brent to help with your needs – covering all aspects of the Foundation Programme Module content, portfolio reviews etc. Alternatively, you might need us to introduce you to our enormous network of industry contacts. Normally mentoring happens here but we can also travel to you – particularly if you would like a location training shoot somewhere specific (travel costs will be additional).
Mentoring for Professional Photographers
The individual mentoring that we offer is specifically aimed at photographers who already have a business and are struggling with certain areas – for some the focus will be very much on improving technical and lighting skills and for others it might be much more about business development (pricing, positioning, marketing, SEO and business practice). Due to Brent’s 25 years in IT, we can also advise on the critical subject of data backup and workflow solutions.
SEO for Photographers
With every photography business fighting to get to the top of Google Search, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital to your business. The fact is we are inundated with emails offering SEO optimisation services yet it is entirely possible to manage it internally and see the direct results of your efforts. We can offer a simple SEO audit right through to an end to end SEO implementation strategy.
Pricing your Photography Business
Hands down this is the most common area that we train and mentor fellow photographers in. Brent has developed an indispensable pricing calculator that will enable you to determine a billable hourly rate that will deliver your required turnover. This ability to forecast will give you a clear understanding of what is required of you to be profitable and the expected associated costs of running your business.
Photography Skills Training
As full-time photographers and cinematographers, we are constantly practising our craft in live, pressured environments and honing and expanding our own skills. Many photographers struggle with technical or creative elements which can have a negative impact on their confidence with client shoots. We fill these critical knowledge gaps and help develop your skills so that you can take your photography business to the next level.
Branding for Photographers
Kate spent her early career working in marketing and branding and has written many magazine articles on the importance of branding for photographers. Most of the businesses we mentor need to undertake a re-branding process to ensure that they are positioned in the relevant market sector for the required pricing strategy. As a result we now work very closely with a brand designer who really gets it – she is called Andie and her work can be seen on her Create Branding website.
Diversifying Your Photography Business
Some established photographers wish to expand and diversify by adding a new specialism to their offering. For example, Juniper Green wanted to move into Wedding Photography in addition to portraits and newborn. Following a mentoring programme she rebranded, built a portfolio which included imagery from second shooting at weddings with us and at the start of her 2nd year she had confirmed 16 weddings with enquiries still coming in.
Mentoring Hourly Rates
Due to our weekends being committed to weddings/portrait shoots we schedule the mentoring sessions on weekdays.
- Either as a full hour or two half-hour sessions
- Either as a half day or used over a period of time
- Either as a full day or used over a period of time
- Either as a full day plus a half day or used over a period of time